Manager, HCP Marketing

PURPOSE AND SCOPE

The Healthcare Professional (HCP) Marketing Manager is accountable for implementing marketing initiatives targeting HCPs in the US to increase the awareness and adoption of Fresenius Medical Care (FME) Home Therapies. This role is accountable for creating and promoting HCP marketing messages through the omnichannel. This individual’s success heavily relies on the ability to mine stories and create effective and powerful content to influence internal and external audiences. This position reports to the HCP Marketing Director.

PRINCIPAL DUTIES AND RESPONSIBILITIES

• Develop HCP-facing marketing content and messages based on clinical and field insights and best practices
• Mine stories and collaborate with Corporate Communications to create content and develop publication pathways
• Collaborate with the Clinical Consultant team to promote and closely monitor clinical programs
• Update HCP marketing materials and content to ensure consistent messaging and branding
• Collaborate with Marketing and agencies to implement HCP social media plan
• Collaborate across functions to optimize the engagement with the HCP audience
• Participate in the development of the annual marketing plan for the HCP segment
• Support the HCP Marketing Director with HCP advocates' onboarding and development
• Track, monitor, and report marketing metrics and recommend corrective measures
• Be fully compliant with FME policies, procedures, and processes
• Run and report After Action Reviews (AARs) for responsible campaigns or initiatives
• Support other marketing projects as needed

EDUCATION

• Bachelor’s Degree within Marketing or related field; advanced degree desirable.

EXPERIENCE AND SKILLS

• 4+ years of related experience in marketing, preferably in the healthcare sector
• Skilled at story-mining, customer interviews, conceptualization, and content creation
• Strong organizational, communication (oral and written), and presentation skills
• Understanding of omnichannel strategy and implementation
• Strong ability to collaborate with internal and external partners
• Proven ability to manage multiple priorities and projects simultaneously
• Proven ability to adapt to changes
• Strong computer skills required with sound knowledge of Microsoft Office Applications: PowerPoint, Word, Excel, and Teams.

TRAVEL

• Approximately 5-10%

EO/AA Employer: Minorities/Females/Veterans/Disability/Sexual Orientation/Gender Identity

Fresenius Medical Care North America maintains a drug-free workplace in accordance with applicable federal and state laws.