Sr Product Marketing Manager (Critical Care)

PURPOSE AND SCOPE:

Reporting to the Director of Product Marketing, the Sr. Product Marketing Manager serves as the Marketing and commercial strategic planning leader for the Critical Care business in the U.S. market.

The Sr. Product Marketing Manager is responsible for developing and executing marketing strategies that drive the successful adoption and growth of U.S. Critical Care products across the portfolio of acute and chronic therapies.  The scope of this role spans from strategic planning to execution, including cross-functional product launch planning, competitive landscape assessment, definition of customer preferences/barriers/drivers, development of actionable segmentation/targeting/positioning strategies, value proposition development, pricing strategy, phase-in/phase-out planning, and short- and long-term forecasting.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Develop and execute downstream product marketing strategy for Critical Care business to meet and exceed business objectives.

• Lead cross-functional teams to plan and execute launches of new products, therapies and/or clinical indications.

• Develop and maintain expertise in product functionality and competitive differentiation.

• Utilize segmentation, targeting and positioning (STP) strategies developed in close collaboration with Patient and Clinical marketing teams

• Develop compelling product value propositions and messaging consistent with STP strategy.

• Develop and implement product-oriented selling tools/programs and Sales training strategies in collaboration with commercial functional stakeholders.

• Develop product pricing strategies with close collaborative support of market research and analytics functions.

• Partner with Sales, Commercialization, Product Management, Clinical, and Regulatory teams to ensure consistent, compliant, and effective communication across all channels.

• Monitor market trends, customer feedback, and competitive activity to identify opportunities and adjust strategy accordingly.

• Lead short- and long-term forecasting process in close collaboration with Product Management, Finance, and Supply Chain functional counterparts.

• Develop and execute product phase-in/phase-out plans in close collaboration with global value stream leadership and other functional stakeholders.

• Manage agency and vendor relationships as necessary to ensure high-quality deliverables that support brand and commercial objectives.

• Establish and manage marketing budgets, timelines, and resource allocation in accordance with organizational priorities.

• Represent the product marketing function in cross-functional leadership discussions and strategic planning initiatives.

• Analyze marketing performance and program impact using key performance indicators to optimize investment and drive improvement.

• Gain approval for all marketing materials through internal review process and with key stakeholders.

• Ensure all marketing activities are executed in compliance with regulatory, legal, and corporate standards.

• Interpret and provide recommendations for change of company-wide policies and practices.  Establish policies appropriate for the function.

• Perform other duties and responsibilities as required to support business success.

PHYSICAL DEMANDS AND WORKING CONDITIONS:

• The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Day to day work includes desk and personal computer work coupled with collaboration, coordination and communication with fellow marketing and communication team members, subject matter experts, and other cross functional business functions.

EXPERIENCE AND REQUIRED SKILLS:

• Bachelor’s degree in Marketing, Communications, Business, or related field required. MBA or Master’s degree in a relevant field preferred but not required.

• 5 or more years of product marketing experience, preferably in healthcare, medical devices, or related sectors.

• Experience supporting product launches and commercial readiness in a regulated environment.

• Strong understanding of product lifecycle marketing, customer segmentation, and value messaging.

• Excellent communication skills with the ability to translate complex clinical or technical information into compelling content.

• Proven ability to collaborate across departments and influence stakeholders.

• Strong project management and analytical skills.

• Familiarity with healthcare marketing compliance and industry standards.

• Results-oriented with a proactive, strategic mindset and attention to detail.