Senior Project Manager Patient Attraction & Retention

Goal of function:

Develop and implement strategies to understand and meet the needs of both patients and healthcare providers, improving the organization’s ability to attract and engage patients while enhancing collaboration across the healthcare market. Foster relationships with healthcare providers, broaden collaborative efforts, and ensure the organization is equipped to effectively address patient needs and improve patient attraction.

Tasks performed regularly which form the essential characteristics of the position.

• Lead Market Intelligence Initiatives:

Develop market intelligence to understand healthcare providers' needs and dynamics within the healthcare market. Use this insight to increase the quantity and quality of interactions and strategically target key stakeholders. Oversee the implementation and effective use of CRM software for tracking and coordinating interactions.

• Develop Strategies to Enhance Patient Attraction:

Design and implement strategies, programs, and frameworks tailored to attract and engage patients, ensuring these initiatives align with the needs of both patients and healthcare providers.

• Define and Strengthen the Company’s Value Proposition:

Lead efforts to enhance the organization’s reputation and value proposition among healthcare providers. Collaborate with internal experts (GMO, DTI, AI, Compliance, etc.) to identify tools and strategies that enhance the organization’s ability to meet healthcare providers’ needs and improve collaboration.

• Foster Strategic Partnerships:

Provide guidance for developing partnerships with hospitals, GPs, and private medical practices (e.g., for CKD screening, patient education, etc.). Support local teams in formalizing collaboration efforts, including the creation of contractual relationships where applicable.

• Identify Strategies for Direct Patient Engagement:

Develop strategies to directly engage CKD and ESKD patients through online channels, community events, and screening campaigns. Facilitate knowledge sharing between countries and ensure standardized approaches are implemented where appropriate.

• Coordinate the Development of Stakeholder-Focused Materials:

Oversee the creation of materials aimed at external stakeholders, such as CKD awareness resources, presentations, and other communication tools. Focus on improving collaboration with healthcare providers, GPs, and patient associations by ensuring these materials meet the needs of both patients and healthcare providers.

• Partner with and Coordinate Growth Teams:

Collaborate with and provide strategic guidance to professionals responsible for growth, including dedicated growth teams and AHO’s, ensuring alignment with the organization's overall patient attraction and engagement strategies.

• Coordinate Collaboration with Patient Associations:

Engage with patient associations to jointly run programs that promote kidney disease awareness, patient education, screening initiatives, and improve access to therapy-related information.

• Oversee Patient Feedback & Grievance Management (EMEA):

Coordinate the end-to-end management and reporting of patient grievances across the EMEA region. Ensure patient feedback is systematically integrated into the Growth Action Plan (GAP) and used to drive continuous improvement.

Required training and education:

BA’s, eventually MA’s in economics, marketing, business management, social science, nursing or medical science, etc.\

Required professional experience (in years):

• 5+ Years in Healthcare Management – Focused on patient attraction and retention, healthcare marketing, or P&L management, including managing interactions with external healthcare organizations and a strong market understanding of dialysis.

• Broad Expertise – Ideally including experience in operations, marketing, commercial management, business development, patient experience, and patient engagement.

Required personal competencies:

• Strategic Thinking

• Collaboration & Influencing Skills

• Communication Excellence

• Analytical Mindset – Highly inquisitive, with a passion for working with data.

• Leadership & Project Management – Able to build sound plans and pursue goals tenaciously.

• Adaptability & Problem-Solving

• Relationship Building & Networking

• Results-Driven

• Cultural Awareness & Sensitivity

• “Can Do” Attitude, Resilience & Persistence

• Knowledgeable in the Dialysis Field

Functional knowledge

• Dialysis, Therapies, and Healthcare

• Marketing Expertise

• Basic Business Financials & KPIs

• Excellent Communication & Presentation Skills in English

Travel requirements

Willingness to travel for a significant share of working time and to work overtime when required