Sales Marketing and Communications
Head of Marketing
Address: 14F, FKI Tower, 24, Yeoui-daero, Yeongdeungpo-gu, Seoul, Seoul 07320, Korea, Republic of
Job ID: R0187952
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As a Clinic Manager at Fresenius Medical Care, you’ll manage the daily operations of our outpatient centers. More importantly, you’ll be the key driver in carrying out our mission: To deliver superior care that improves the quality of life of every patient, every day, setting the standard by which others in the health care industry are judged. This is accomplished by hiring, developing and inspiring a multi-disciplinary team, collaborating with physicians, tracking and delivering superior patient outcomes and monitoring regulatory and safety requirements. Strong management skills are required and prior direct patient care experience is needed for occasions when the team needs a helping hand.
Patient Care Technicians (PCTs) at Fresenius Medical Care support and collaborate with RNs to provide dialysis treatment to several patients at a time while maintaining the functionality of the clinic. This involves prepping and testing equipment, reviewing treatment sheets, and opening the clinic at 4am for first shift. PCTs have a combination of technical skills and genuine passion needed to develop deep relationships with patients and improve their quality of life. Qualified candidates have prior customer service, healthcare and direct patient care experience, and will have the opportunity to learn the discipline of dialysis.
Fresenius Medical Care nurses are on the front line of patient care, improving the quality of life of every patient, every day. That means providing dialysis care to 10-12 patients at any given time, and collaborating with our multi-disciplinary team to deliver a unique care plan to each one of them. This role is all about relationships and the bond you’ll create with patients and their families. Prior dialysis nursing experience is helpful, but many successful candidates come from a background in ICU, PCU and/or surgery.
Job Description
JOB SUMMARY
The Head of Marketing will be responsible for developing and implementing marketing strategies that align with Fresenius Medical Care Korea’s business objectives. This role involves overseeing product positioning, market research, brand management, and cross-functional collaboration to drive demand and expand market presence. The Head of Marketing will play a pivotal role in establishing Fresenius as a leader in renal care and medical devices, leveraging innovative marketing approaches to engage healthcare professionals and stakeholders.
KEY RESPOSIBILITIES
Strategic Marketing Planning:
- Develop and execute comprehensive marketing strategies that align with business objectives and support the company’s sales goals.
- Lead initiatives focused on brand building, product differentiation, and customer engagement.
Product Marketing & Positioning:
- Define and refine product positioning and value propositions that resonate with target audiences, including healthcare providers, hospitals, and end-users.
- Collaborate closely with Product Development and Sales to ensure products meet market needs and expectations.
Market Research & Insights:
- Conduct market research to gather insights on industry trends, customer preferences, and competitive dynamics.
- Translate insights into actionable strategies and provide recommendations to inform product launches, promotional campaigns, and sales strategies.
Brand Management:
- Strengthen the Fresenius Medical Care brand by implementing a consistent brand strategy across all channels.
- Ensure brand messaging aligns with global standards and resonates with local audiences in Korea.
Cross-Functional Collaboration:
- Collaborate with relevant departments to create targeted marketing materials, training, and presentations.
- Support the sales team with tools and resources to effectively promote products and enhance customer experience.
KOL & Stakeholder Engagement:
- Build and maintain relationships with Key Opinion Leaders (KOLs) in the healthcare industry.
- Engage in collaborative efforts to support educational programs, product advocacy, and thought leadership.
Performance Monitoring & Reporting:
- Set measurable KPIs and utilize analytics tools to track campaign performance, customer engagement, and ROI.
- Provide regular reports and adjust strategies to optimize marketing effectiveness.
JOB QUALIFICATION
- Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field. Master’s degree or MBA preferred.
- At least 10-15 years of experience in marketing within the healthcare or medical device industry
- Strong understanding of the healthcare and medical device industry, including regulatory requirements, market trends, and customer dynamics.
- Familiarity with renal care products or dialysis-related services is a plus.
- Strategic thinker with the ability to anticipate market trends and identify growth opportunities.
- Strong interpersonal skills to build relationships with internal teams, clients, KOLs, and other key stakeholders.
- Ability to thrive in a dynamic environment, handle multiple projects, and adapt to changing business priorities.
- Demonstrated problem-solving skills with a proactive approach to challenges.
Success Profile
What makes a successful member of our team? Check out the top traits we are looking for and see if you have the right mix.
Commpassionate Patient Care
Empathetic
Team Player
Detail Oriented
Efficient
Responsible
Success Profile
What makes a successful member of our team? Check out the top traits we are looking for and see if you have the right mix.
Commpassionate Patient Care
Empathetic
Team Player
Detail Oriented
Efficient
Responsible
Success Profile
What makes a successful member of our team? Check out the top traits we are looking for and see if you have the right mix.
Communicator
Compassionate
Detail Oriented
Relationship Expertise
Facilitator
Leadership
“You have a lot of independence...so the doctors trust you. You have to be able to make decisions on your own.”
Lesly,
Inpatient Services RN
Inpatient Services RN
We've got your back.
We fully believe that dedication and passion should be recognized and rewarded. That’s why we offer a competitive compensation and benefits package to all of our employees. Our benefits provide the flexibility, choice and support you need to be at your best as you play a vital part in helping patients live longer, better and healthier lives.
Healthcare
Continuing Education
Paid Time Off
Collaborative Environment
Additional Perks
401(k) Retirement Saving
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