The Senior Marketing Manager works on the planning and implementation of global plans and projects that support the sales of products from the Fresenius Medical Care Critical Care AKI value stream. Responsible for supporting the development and execution of the global marketing plan, partnering with internal and external partners to create and design marketing materials, leveraging communication and sales channels to communicate brand messaging to our core target audiences, and collaborating with regional and country organizations to grow share, revenue, and profit. Adheres to the Fresenius Medical Care Compliance Program, including following all regulatory, divisional, business unit and department policy requirements.
Main Responsibilities:
Contributes to the creation of the Critical Care AKI global marketing plan that reflects current consumer insights, future trends, and delivers against business objectives in close alignment with product managers and regional marketers
Establishes customer needs through market research and frequent interaction with potential and existing Critical Care AKI customers
Tactically executes global downstream marketing plan
Understands and adeptly utilizes marketing and communications technology programs (i.e. Veeva)
Creates, monitors and can train others in ways of working including marketing policies, procedures, compliance and processes
Ensures that After Action Reviews (AARs) are carried out for all key campaigns or activities
Assists with various projects and other duties as assigned by direct supervison
What we expect?
Bachelor’s Degree within Marketing or related field; advance degree desirable
Proven track record in cross-functional collaboration between commercial and product management organizations
Proven track record of executing marketing plans and initiatives in a complex matrix organization
Related experience in marketing, preferably in the health care or lifescience/ pharma sector
Skilled at conceptualizing and reviewing creative materials to meet business needs
Strong organizational, communication (oral and written), and leadership skills
Team player with ability to work collaboratively with other internal and external partners
Proven ability to manage multiple priorities and projects simultaneously
Strong decision-making skills and a willingness to adapt with change
Proven ability to creatively apply brand style and tone across breadth of marketing assets
Our offer to you:
There is a lot for you to discover at Fresenius, because we have a lot to offer. No matter in which field you are an expert (m/f/d) and how much experience you bring with you - for your professional future with meaning:
The opportunity to work on a mobile basis
Whether in front of or behind the scenes - you will help to make better and better medicine available to more and more people around the world
Individual opportunities for self-determined career planning and professional development
A corporate culture in which there is enough room for innovative thinking - to find the best, not the fastest, solution together
A large number of committed people with a wide range of skills, talents and experience
The benefits of a successful global corporation with the collegial culture of a medium-sized company
As long as the job advertisement is displayed, you can apply quickly and easily.
We care about sharing information and experiences as this helps us learn from our mistakes and each other. We tackle challenges together by reaching out to colleagues both near and far. We communicate openly.
We challenge the status quo and show interest in what happens around us. We ask questions to clearly understand what needs to be done and take ownership of the results.
We live up to our own expectations, show respect and lead by example. We act with integrity and in line with our standards every day.
We make things better today than they were yesterday. We pitch ideas on how to improve and innovate.
Empowering people. Advancing care. Inspiring with our purpose and values.
Everything we do here is about making people’s lives better, simpler and longer. Our teams work cross-functionally to reproduce the complex function of kidneys with treatments that meet high quality standards, improve clinical outcomes, and are sustainable and compliant. Internally, we promote diversity and inclusion as key elements of a positive, supportive work environment. Our values support our mission to develop high quality products and services, to have a positive impact on the health and wellbeing of patients, and to lead Fresenius Medical Care towards a successful, sustainable future.
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