PURPOSE AND SCOPE:
Directs marketing direction for products. Coordinates market plan and/or launch programs to create demand and maximize sales of a specific product. Evaluates brand performance. Provides briefs and oversees development and production of marketing materials. Recommends product development and/or enhancements as a result of brand performance and feedback from customers and/or sales force.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Holistic support of one or more critical care Sterile Fluid products with regards to Product Management and Marketing
Work with global and regional Sales and Marketing teams to drive successful commercialization of critical care therapies and products, in specific US CKRT market
Oversee global market needs, trends and business opportunities
Initiation of new product developments, product innovations and changes based on market requirements and needs
Sustaining and control of the product portfolio (Product Lifecycle Management)
Translate business strategy in product roadmap
Support Engineering teams with market, customer and patient view as well as treatment understanding in product development and sustaining activities
Contact person for the R&D, Regulatory, Quality, Manufacturing, Marketing, Sales departments for selected products or markets in respective product group
Perform market profitability analysis
Support creation of product and therapy-specific information and communication material to support the Sales teams, Marketing teams and training activities on global, regional and country level
Perform analysis of the competitor's performance, product portfolio, strategy and communication concepts to define countermeasures and to develop counterarguments for Sales
Stay up to date in regard to product and therapy-specific know-how by continuous exchange with experts, users, doctors, technicians, sales, etc.
Additional responsibilities may include focus on one or more departments or locations. See applicable addendum for department or location specific functions.
PHYSICAL DEMANDS AND WORKING CONDITIONS:
The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EXPERIENCE AND REQUIRED SKILLS:
Bachelors degreein the field of natural or engineering science or a related discipline. Advanced degree a plus.
5 or more years' related experience in Product Management, Marketing or R&D.
Knowledge about Product Management, Upstream Marketing
Medical knowledge about AKI Therapies e.g. CRRT
Knowledge about US CKRT market is an advantage
Knowledge about general business processes and Project Management
Knowledge about application of disposables e.g. Sterile Fluids products in therapies
Knowledge about registration process of medicinal products or medical devices is an advantage
Knowledge about usability requirements
Fluent in English (spoken and written)
As long as the job advertisement is displayed, you can apply quickly and easily.
We care about sharing information and experiences as this helps us learn from our mistakes and each other. We tackle challenges together by reaching out to colleagues both near and far. We communicate openly.
We challenge the status quo and show interest in what happens around us. We ask questions to clearly understand what needs to be done and take ownership of the results.
We live up to our own expectations, show respect and lead by example. We act with integrity and in line with our standards every day.
We make things better today than they were yesterday. We pitch ideas on how to improve and innovate.
Empowering people. Advancing care. Inspiring with our purpose and values.
Everything we do here is about making people’s lives better, simpler and longer. Our teams work cross-functionally to reproduce the complex function of kidneys with treatments that meet high quality standards, improve clinical outcomes, and are sustainable and compliant. Internally, we promote diversity and inclusion as key elements of a positive, supportive work environment. Our values support our mission to develop high quality products and services, to have a positive impact on the health and wellbeing of patients, and to lead Fresenius Medical Care towards a successful, sustainable future.
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