Global Portfolio Marketing Manager (InCenter Hemo Dialysis Renal Therapies)
Position can be REMOTE.
PURPOSE AND SCOPE:
Manages the marketing efforts (planning/positioning, promotion, market access, and product life-cycle management) for assigned product(s) in global. Ecosystem healthcare market segment. Collaborates with appropriate local country stakeholders to help execute the Hemodialysis Portfolio strategy. Works to develop, execute/implement, and communicate overall product marketing plan and strategies. Assists with establishment and execution of short- and long-term goals and objectives for product marketing efforts, ensuring alignment with divisional and company strategic plans. Ensures all promotional/advertising materials meet internal and Regulatory and Compliance guidelines.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Actively promote and support the implementation of Renal Portfolio globally through the Regional Renal Portfolio Marketing Subject Matter Experts (MSME).
Ensure appropriate communication, alignment of Renal portfolio strategy, and utilization of available resources to complete objectives.
Collaborate closely with the In Center Product global managers to identify product claims around the ecosystem value categories that contribute to communicating the value of FME partnership.
Identify country-specific support to facilitate the implementation process within the countries, track its effectiveness, and make recommendations to improve internal processes.
Develop and maintain strong relationships with cross functional internal stakeholders (i.e Commercial business services, Commercial team, In Center business Unit, Sales& marketing local teams) and provide Renal portfolio feedback/support on their perceptions and request.
Follow up on execution of the Renal portfolio offer rollout and monitor the performance to help ensure KPIs are on track.
Support project management to ensure all action items, risks, issues, and decisions are documented, communicated, and completed.
Support Ecosystem communication using all agreed-upon channels to ensure best practice sharing and informed, up-to-date stakeholders and project teams.
Development of briefings, presentations, strategic guidance, marketing materials, or any other requirements (i.e. management meetings, marketing materials, and other specific needs)
Additional responsibilities may include focus on one or more departments or locations. See applicable addendum for department or location specific functions.
PHYSICAL DEMANDS AND WORKING CONDITIONS:
The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Travel 20-30% to conduct business at various locations (customer offices/clinics, and trade shows, other FME subsidiaries).
EXPERIENCE AND REQUIRED SKILLS:
B.A. or B.S. Degree in business or a related field required; MBA with a background in healthcare is preferred.
5 or more years’ experience in MedTech marketing, sales, and business related.
Experience in medical devices, healthcare Eco Systems and or Pharma, strongly preferred.
Experience in Project and Product Management a must
Must have experience with global complex cross-functional environments and be adaptable.
Maintains pro-active approaches to all situations, with ability to anticipate problems and come up with appropriate solutions.
Ability to think strategically and be decisive.
Ability to communicate and present to a range of audiences.
Must be results and deadline driven.
Demonstrates FME values every day.
Requires knowledge of all MS Office applications.
EO/AA Employer: Minorities/Females/Veterans/Disability/Sexual Orientation/Gender Identity
Fresenius Medical Care North America maintains a drug-free workplace in accordance with applicable federal and state laws.
Career with a purpose
Inclusion and diversity
Stability
Learning and development
Local benefits
Work-life balance
At a glance
Earliest possible start:
Contract type:
Company:
Region / Business Unit:
Location:
Working condition:
Job function:
Reference number:
Publishing Date:
As long as the job advertisement is displayed, you can apply quickly and easily.
We care about sharing information and experiences as this helps us learn from our mistakes and each other. We tackle challenges together by reaching out to colleagues both near and far. We communicate openly.
We challenge the status quo and show interest in what happens around us. We ask questions to clearly understand what needs to be done and take ownership of the results.
We live up to our own expectations, show respect and lead by example. We act with integrity and in line with our standards every day.
We make things better today than they were yesterday. We pitch ideas on how to improve and innovate.
What we stand for
Empowering people. Advancing care. Inspiring with our purpose and values.
Everything we do here is about making people’s lives better, simpler and longer. Our teams work cross-functionally to reproduce the complex function of kidneys with treatments that meet high quality standards, improve clinical outcomes, and are sustainable and compliant. Internally, we promote diversity and inclusion as key elements of a positive, supportive work environment. Our values support our mission to develop high quality products and services, to have a positive impact on the health and wellbeing of patients, and to lead Fresenius Medical Care towards a successful, sustainable future.